The 6th Annual Mt. Pleasant Craft Beer Festival will take place in Parking Lot #2, also known as Jockey Alley, one of the City's largest public parking lots. Located between Main and Court Streets, Jockey Alley is behind familiar downtown businesses Isabella Bank, Max & Emily's Bakery Cafe, and Pisanello's Pizza.

Jockey Alley

Festival Rules

Take care of yourself and those around you! This event focuses on Michigan craft beer and wine; not on its abuse. Please be responsible about your consumption. There is a special ticket price for designated drivers, and information about local transportation is listed below. We reserve the right to refuse admission/service to those who are visibly impaired.

Where can I smoke during the festival?
No smoking or vaping is allowed inside the festival area during the event.

Will pets be allowed at the festival?
Sorry…no pets allowed.

May I bring in my own drinks?
You may not bring outside beverages or containers into the festival. Free water will be available.

May I bring a bag into the festival?
Small purses and bags are acceptable. No backpacks or large bags allowed.

Are weapons allowed at the festival?
Knives, pepper spray, stun guns, any concealed weapons, firearms, etc. are not allowed.

Ages 21+ Only
No exceptions! No infants, toddlers, kids, or teens. Please bring a valid driver’s license or state issued ID, and be prepared to show it at the gate no matter your age. Thank you!

Directions to Jockey Alley


Address: Jockey Alley/State Street, Mount Pleasant, MI 48858



Baymont Inn & Suites 
5858 E. Pickard
(989) 775-5555
25% off + free cab to/from!

Chippewa Motel
5662 E. Pickard
(989) 772-1751

Comfort Inn & Suites
2424 S. Mission
(989) 772-4000

Courtyard Mt. Pleasant at Central Michigan University
2400 E. Campus
(989) 773-1444

Days Inn & Suites
5770 E. Pickard
(989) 772-1101

Fairfield Inn & Suites
2525 S. University Park
(989) 775-5000

Hampton Inn
5205 E. Pickard Rd
(989) 772-5500

Holiday Inn & Suites
5278 E. Pickard Rd
(989) 317-8686

Mt. Pleasant Inn and Suites
5500 E. Pickard
(989) 772-7777

Soaring Eagle Casino and Resort 6800 Soaring Eagle Blvd            (989) 775-5777

Super 8
2323 S. Mission
(989) 773-8888

Wold's Motel
901 E. Bennett
(989) 772-9259

Country Chatlet & Edelweiss Haus B&B
723 S Meridian
(989) 772-9259

Gingko Tree Inn
309 N. Main
(989) 773-8733

Pohl Bison B&B
1745 E Rosebush Rd
(989) 443-5841


Chippewa Cab - (989) 779-2227
Affordable Taxi - (989) 775-7500
Ghetto Fab Cab - (989) 944-4667
I-Ride - (989) 772-9441
Stargazer Transportation - (989) 779-8294

More Information

Mt. Pleasant Area CVB
City of Mt. Pleasant Central Business District Parking
Central Michigan University
Downtown Mount Pleasant