The 5th Annual Mt. Pleasant Craft Beer Festival will take place in Parking Lot #2, also known as Jockey Alley, one of the City's largest public parking lots. Located between Main and Court Streets, Jockey Alley is behind familiar downtown businesses Isabella Bank, Max & Emily's Bakery Cafe, and Pisanello's Pizza.

Jockey Alley

Festival Rules

Take care of yourself and those around you! This event focuses on Michigan craft beer and wine; not on its abuse. Please be responsible about your consumption. There is a special ticket price for designated drivers, and information about local transportation is listed below. We reserve the right to refuse admission/service to those who are visibly impaired.

Will pets be allowed at the festival?
Sorry…no pets allowed.

May I bring in my own drinks?
You may not bring outside beverages or containers into the festival. Water will be available.

Ages 21+ Only
No exceptions! No infants, toddlers, kids, or teens. Please bring a valid driver’s license or state issued ID, and be prepared to show it at the gate no matter your age. Thank you!

Directions to Jockey Alley


Address: Jockey Alley/State Street, Mount Pleasant, MI 48858



Baymont Inn & Suites 
5858 E. Pickard
(989) 775-5555
25% off + free cab to/from!

Chippewa Motel
5662 E. Pickard
(989) 772-1751

Comfort Inn & Suites
2424 S. Mission
(989) 772-4000

Courtyard Mt. Pleasant at Central Michigan University
2400 E. Campus
(989) 773-1444

Days Inn & Suites
5770 E. Pickard
(989) 772-1101

Fairfield Inn & Suites
2525 S. University Park
(989) 775-5000

Hampton Inn
5205 E. Pickard Rd
(989) 772-5500

Mt. Pleasant Inn and Suites
5500 E. Pickard
(989) 772-7777

Riverwood Resort
1313 E. Broomfield
(989) 772-5726

Soaring Eagle Casino and Resort 6800 Soaring Eagle Blvd            (989) 775-5777

Super 8
2323 S. Mission
(989) 773-8888

Wold's Motel
901 E. Bennett
(989) 772-9259

Country Chatlet & Edelweiss Haus B&B
723 S Meridian
(989) 772-9259

Gingko Tree Inn
309 N. Main
(989) 773-8733

Pleasant Dreams B&B
400 E. Wisconsin
(989) 772-2543

Pohl Bison B&B
1745 E Rosebush Rd
(989) 443-5841


Chippewa Cab - (989) 779-2227
Affordable Taxi - (989) 775-7500
Ghetto Fab Cab - (989) 944-4667
I-Ride - (989) 772-9441
Stargazer Transportation - (989) 779-8294

More Information

Mount Pleasant Area CVB
City of Mt. Pleasant Central Business District Parking
Central Michigan University
Downtown Mount Pleasant